I don’t think anyone can disagree that a newspaper stand on a busy corner in NYC is going to sell more newspapers than a kiosk on a desolate dirt road would.  It’s a no-brainer…  As the landscape for marketing is changing rapidly, a company’s marketing strategy will have to change too.  Companies have to go where the people are.  Internet marketing is nothing new, but what has changed is that there are communities out there now.  Communities with people, consumers, that engages with each other.  They share.  These communities are about engaging and sharing but what many companies are forgetting is that for them, the most important role is to listen and respond appropriately.  This is not the place to just blast off the latest and greatest from the company. It’s about engaging your customers and to communicate.  As you probably have heard from someone at some point in your life, maybe trying to “coach” you in a personal relationship; communication is a two-way street.  Otherwise it would be broadcasting.  So for all you companies out there breaking into Social Media; DO NOT forget to engage with your potential customers or you will quickly lose ground in this ever changing world of Social Media.

Johan Wallin
My Social Partner