Social Media – a fundamental change

Social Media, fad or a fundamental change in the way we communicate?

  • Over 50% of the world’s population is under 30 years old
  • By 2010 Gen Y will outnumber Baby Boomers
  • 96% of them has joined a social network
  • Years to reach 50 million users:  Radio – 38 years , TV – 13 years, Internet – 5 years, iPod – 3 years.  Facebook added 200 million users in less than 1 year.  If Facebook was a country it would now be the 3rd largest country in the world.
  • Facebook tops Google for weekly traffic in the U.S.
  • There are over 100 million active users using Facebook through their mobile phone
  • Over 300,000 businesses have a presence on Facebook
  • 55-65 year-old females is the fastest growing segment on Facebook
  • Twitter gets more than 3 billon requests a day, generated by 180 million unique visitors
  • Twitter gets about 300,000 new user accounts per day
  • 80% of companies use Social Media for recruitment. Of them 95% use Linked in as their primary tool.
  • 77% of active Internet users read blogs
  • YouTube is the second largest search engine in the world
  • 25% of search results for the world’s top 20 brands are links to user-generated content
  • There are over 200,000,000 Blogs and 54% posts or tweet daily
  • 34% of all bloggers post opinions about products and brands
  • 78% of consumers trust peer recommendation
  • Only 14% of consumers trust advertisement
  • Only 18% of traditional TV campaigns generate a positive ROI

It’s time for your company to join the Social Media revolution.