Category Archives: Business & Marketing

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The “new” Facebook for Pages is here.

As I posted on My Social Partner’s Facebook Wall a while back when Facebook changed the look of Pages just for a brief while, the change back to the old style would probably not last.  As you may have noticed, Facebook for Pages has now ‘permanently’ changed the look and feel to match the look and feel of a personal Facebook account.  While there are a lot of changes, the most substantial change, is that now you can actually switch and use Facebook as “Your Page”!  This dramatically changes how you, as a business, can communicate on Facebook.  You can comment on posts, like other pages, write comments etc. all in the entity of your business.  If you have a Facebook Page set up, click on “Account” and where you before would click on “Manage Pages” you now click on “Use Facebook as a Page” and select the page. Now you can communicate with others as your business and not have to use your personal profile whenever you communicate…  This is HUGE!

Johan Wallin
My Social Partner

Get your Facebook Username and Vanity URL

In order to market your Facebook page and be able to include it in printed marketing material, it is important that you get a vanity URL for your Facebook page, also called a Facebook username.

Think about it this way:  Would you ever consider including on your business card?  Probably not a great idea.

But if it looked something like this it would look a lot more attractive and would show your customers that you have a presence in Social Media and that they can connect with you there.

I have been asked several times on how to do this so I figured I would put together a quick video walking you through the process.

Keep in mind that you have to have a minimum of 25 people “Liking” your page before you can set your username.

Please a comment and tell me what you think.

Thank you for watching!

Johan Wallin

My Social Partner

Be where the people are – then engage!

I don’t think anyone can disagree that a newspaper stand on a busy corner in NYC is going to sell more newspapers than a kiosk on a desolate dirt road would.  It’s a no-brainer…  As the landscape for marketing is changing rapidly, a company’s marketing strategy will have to change too.  Companies have to go where the people are.  Internet marketing is nothing new, but what has changed is that there are communities out there now.  Communities with people, consumers, that engages with each other.  They share.  These communities are about engaging and sharing but what many companies are forgetting is that for them, the most important role is to listen and respond appropriately.  This is not the place to just blast off the latest and greatest from the company. It’s about engaging your customers and to communicate.  As you probably have heard from someone at some point in your life, maybe trying to “coach” you in a personal relationship; communication is a two-way street.  Otherwise it would be broadcasting.  So for all you companies out there breaking into Social Media; DO NOT forget to engage with your potential customers or you will quickly lose ground in this ever changing world of Social Media.

Johan Wallin
My Social Partner

My Social Partner
My Social Partner

Social Media – a fundamental change

Social Media, fad or a fundamental change in the way we communicate?

  • Over 50% of the world’s population is under 30 years old
  • By 2010 Gen Y will outnumber Baby Boomers
  • 96% of them has joined a social network
  • Years to reach 50 million users:  Radio – 38 years , TV – 13 years, Internet – 5 years, iPod – 3 years.  Facebook added 200 million users in less than 1 year.  If Facebook was a country it would now be the 3rd largest country in the world.
  • Facebook tops Google for weekly traffic in the U.S.
  • There are over 100 million active users using Facebook through their mobile phone
  • Over 300,000 businesses have a presence on Facebook
  • 55-65 year-old females is the fastest growing segment on Facebook
  • Twitter gets more than 3 billon requests a day, generated by 180 million unique visitors
  • Twitter gets about 300,000 new user accounts per day
  • 80% of companies use Social Media for recruitment. Of them 95% use Linked in as their primary tool.
  • 77% of active Internet users read blogs
  • YouTube is the second largest search engine in the world
  • 25% of search results for the world’s top 20 brands are links to user-generated content
  • There are over 200,000,000 Blogs and 54% posts or tweet daily
  • 34% of all bloggers post opinions about products and brands
  • 78% of consumers trust peer recommendation
  • Only 14% of consumers trust advertisement
  • Only 18% of traditional TV campaigns generate a positive ROI

It’s time for your company to join the Social Media revolution.