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My Social Partner

Be where the people are – then engage!

I don’t think anyone can disagree that a newspaper stand on a busy corner in NYC is going to sell more newspapers than a kiosk on a desolate dirt road would.  It’s a no-brainer…  As the landscape for marketing is changing rapidly, a company’s marketing strategy will have to change too.  Companies have to go where the people are.  Internet marketing is nothing new, but what has changed is that there are communities out there now.  Communities with people, consumers, that engages with each other.  They share.  These communities are about engaging and sharing but what many companies are forgetting is that for them, the most important role is to listen and respond appropriately.  This is not the place to just blast off the latest and greatest from the company. It’s about engaging your customers and to communicate.  As you probably have heard from someone at some point in your life, maybe trying to “coach” you in a personal relationship; communication is a two-way street.  Otherwise it would be broadcasting.  So for all you companies out there breaking into Social Media; DO NOT forget to engage with your potential customers or you will quickly lose ground in this ever changing world of Social Media.

Johan Wallin
My Social Partner

My Social Partner
My Social Partner

Social Media – a fundamental change

Social Media, fad or a fundamental change in the way we communicate?

  • Over 50% of the world’s population is under 30 years old
  • By 2010 Gen Y will outnumber Baby Boomers
  • 96% of them has joined a social network
  • Years to reach 50 million users:  Radio – 38 years , TV – 13 years, Internet – 5 years, iPod – 3 years.  Facebook added 200 million users in less than 1 year.  If Facebook was a country it would now be the 3rd largest country in the world.
  • Facebook tops Google for weekly traffic in the U.S.
  • There are over 100 million active users using Facebook through their mobile phone
  • Over 300,000 businesses have a presence on Facebook
  • 55-65 year-old females is the fastest growing segment on Facebook
  • Twitter gets more than 3 billon requests a day, generated by 180 million unique visitors
  • Twitter gets about 300,000 new user accounts per day
  • 80% of companies use Social Media for recruitment. Of them 95% use Linked in as their primary tool.
  • 77% of active Internet users read blogs
  • YouTube is the second largest search engine in the world
  • 25% of search results for the world’s top 20 brands are links to user-generated content
  • There are over 200,000,000 Blogs and 54% posts or tweet daily
  • 34% of all bloggers post opinions about products and brands
  • 78% of consumers trust peer recommendation
  • Only 14% of consumers trust advertisement
  • Only 18% of traditional TV campaigns generate a positive ROI

It’s time for your company to join the Social Media revolution.